White label casinos and who holds the licence
White Label is a domain status in the Gambling Commission public register that marks a site run under another business's licence, so the entry to read is the licensee's, not the brand's. This applies to the register as read on 13 November 2026. What it means for a given site depends on the licensee's entry and the domain's status on the day.
Re-check window: 365 days
What the status means
The register shows a status beside each domain name on a licensee's entry: Active, Inactive or White Label. The status sits on the domain, not on the brand.
A White Label domain is listed under one licensee while the site may carry another business's brand. The entry therefore answers the question "whose licence is this?" instead of "whose logo is this?".
Who answers for the site
The licensee holds the licence and the conditions that go with it. The Gambling Commission has a page on licensees' responsibilities for third parties, and a licence condition on the same subject, SR 1.1.2.
For you, the practical point is simple: read the terms and the licence statement on the site, then match them to the register entry.
How to read it on an entry
The register's card for a business shows counts. The lists sit on separate pages for domain names, trading names and actions, at addresses ending in the account number.
- Search the register by brand, domain or account number.
- Open the licensee's card and note the account number and status.
- Open the domain names page and find the site's domain.
- Read its status: Active, Inactive or White Label.
The full walkthrough is on how to check a casino licence. To see what a licence statement in a footer must show, see the licence statement in the footer.
An example from an earlier reading
On 6 November 2026 the domain www.mrgreen.co.uk showed White Label on the entry of Blue Rock Managed Services Limited, account number 67740. That entry had zero trading names at the time.
We have not repeated this reading for the date of this page, so treat it as an example to re-check, not a current fact. The same goes for any other domain.
Our rule for lists
If a brand's domain is White Label, we name the licensee that actually holds the entry and read that entry's terms. If the domain is Inactive, the brand is not included.
For the entries we track, see the licence register snapshot. For changes in who holds a brand's licence, see licensee changes behind casino brands.
Quick answers
- What is a White Label domain status?
One of three domain statuses shown in the register, next to Active and Inactive. It marks a domain whose site is run by one business under another business's licence.
- Who is responsible for a White Label site?
The register points to the licensee. The Commission also publishes a page on the licensee's responsibilities for third parties, which we link below.
- Does White Label mean the site is unlicensed?
No. It tells you whose entry to read. Check the licensee, the account number, the status and the activity.
- What should I do when a domain shows Inactive?
Do not treat the brand as checked. We leave a brand out of our lists when its domain is Inactive on the day we read the register.